Campaign Academy

Part 1: Developing Campaign Strategy

Part 2: Crafting Candidate Image

Part 3: Leadership Style

Part 4: Ethics

Part 1: Strategic Campaign Research

Part 2: The Research Process and Candidate Research

Part 3: Researching Incumbents

Part 4: Targeting Your Voters

Part 5: Identifying and Categorizing Voters

Part 1: Substantive Leader, Substantive Ideas

Part 2: Reputation Management Strategy

Part 3: Understand the Issues and their Networks

Part 4: Stakeholder Management Strategy

Part 1: Communications Strategy Development

Part 2: Campaign Theme Development

Part 3: Campaign Communications Strategy

Part 4: Craft Your Message

Part 5: Components of a Good Message

Part 1: Tell Your Story

Part 2: Credibility and Your Story

Part 3: Campaign Communications Control

Part 4: Communications Strategy and Media

Part 1: Increase Your Social Media Reach

Part 2: Facebook Reach

Part 3: Advertise on Social Media

Part 4: Understand and React to Public Criticism

Part 5: Handle Negative Information

Part 1: Start to Fundraise

Part 2: Build and Reach Your Donor Base

Part 3: Identify and Ask Major Donors

Part 4: Make the Ask

Part 1: Develop Your Campaign Budget

Part 2: Build Your Budget

Part 3: Event Fundraisers

Session 9 Part 1

Session 9 Part 2

Session 9 Part 3

Session 9 Part 4

Session 10 Part 1

Part 2: Strategy for Mail and Print Materials

Session 10 Part 3

Session 10 Part 4

Part 1: Texting and Digital Communication

Part 2: Phone Communication

Part 3: Get Out the Vote

Part 1: Convenience Voting

Part 2: Early and Absentee Voting

Part 3: Election Day Voter Strategy

Part 4: Election Day Timeline

Conclusion & Thank You

Course Completion Survey

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