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The Value of Social Media Networks
How Many Social Networks Should You Use?
How Often Should You Post?
What's an Algorithm?
Content Optimization
Content Types (PESO)
Content Flags
Content Voice
Measuring Success
Monetization
Building an Owned Audience
Learn From Your Enemies
Facebook 101: Mastering the Basics
Facebook Essentials: From Novice to Pro
Setting Up Your Political Facebook Page
Content Strategy for Political Campaigns
Facebook Advertising for Political Campaigns
Fundraising and Donations Through Facebook
Data Analytics & Performance Tracking
Crisis Management and Reputation Control
Instagram in Political Campaigning
Understanding Content Forms
Engaging and Expanding Your Audience
Visual Storytelling and Branding
Understanding Instagram Analytics
Intro To The New X Platform
Building a Political Brand on X
Intro to YouTube for Politics
The Rise of YouTube in Political Discourse
Mastering Long-Form Content on YouTube
Power of Short-Form Content in Political Campaigns
Understanding YouTube Analytics
Advanced Engagement Practices on YouTube

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- Morton C. Blackwell

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.

  • Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of succeeding in the public policy process.
  • LI offers more than 50 types of training schools, workshops, seminars, and a top-notch intern program.
  • The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.
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